I was talking to an old university friend about a potential new client last night and asking her opinion of what I could explain to her about them so far – what do they do? It’s an often repeated question.
She asked me how Upstairs had been introduced to them. I explained that the chain of recommendation had started with one client 8 years ago (2000, previous life) who had got in touch in the early days of Upstairs (2004) recommended us to his old colleague who had talked to us about one project that never happened in 2006 and then, she had remembered us last year (2007) and we are working for her and her team now (2008) and she talked about us to her old client who is now going to be working with us (to come) … I’m sure my friend wished she hadn’t asked.