We are wondering here if ‘employer branding’, once the great conversation opener and preoccupation, especially of HR teams, is now really just (just!) making the existing corporate brand communicate to employees and prospective employees: providing communication tools and management examples of that brand in practice. Simple…
Looking at what often could feel like separate brand identities (separate projects) is too confusing for audiences, could detract from the corporate brand and (appears at least) too costly for clients. What’s interesting is that some agencies (and their clients) are talking employer brands and we are in fact waiting on one’s guidelines for a piece of work we are doing… We are looking forward to them. Perhaps it’s what we have been talking about anyway, just phrased differently?