Upstairs Communications Ltd

Here are some examples of our past work – just a selection – so please ask if you would like to know more:

Harnessing the power of the sun

How do you make more than 7000 employees right across the whole of Africa and Middle East feel part of one team? Give them the sun. Our simplest internal brand idea turned out to be one of the most popular. From Iran to the Congo it appeared on windows, t-shirts, painted on walls, project plans, banners, caps..(we could go on). In head office in London, Africa Middle East appeared in reception and a market developed in the coffee lounge for one day.

Continuing the environmental theme

The first carbon neutral transport company asked us to look at their Group branding after a bit of a struggle elsewhere. We like the London theme throughout everything they do now and the combination of colour, illustration and black and white photography enables all the companies in the Group to communicate consistently but with ample flexibility. You know it’s working for them when no-one breaks the rules.

Knowledge is power

What do you do when a UK sales force is just too pressured, too anxious and too busy travelling to listen to head office? Listen to them. And find a different way to communicate. And communicate differently. And that’s what our big-pharma clients did with a little bit of help from characters they thought they recognised.

Too many brands, confused customers

A UK recruitment group asked us to rationalise their external brand identities and create a simple way to reach their varied and unique customers (from senior execs to IT managers via PAs), without compromising their ability to target specific groups or losing the recognition they had built up.

The brand presentation

Project communicators in IT – really?!

In 2006 Computacenter asked us to develop a workshop to train their project managers in the basics of internal communication. The Project From Hell Game, and the fictitious but horribly familiar Striders Crisp company, looked at audiences, channels, key messages, implementation and feedback – and they felt no pain. Internal communication is now a part of every project plan.

The walls are talking (but don’t have ears)

A global finance team were struggling to deal with some sticky cultural and behavioural issues and needed a format to help them discuss the feedback they were receiving and deal with it together. A group of actors brought their situation to life while the walls did the talking too. We went on to help them communicate across their team afterwards too.