Both.
A 9-year old’s school logo has been changed and he is refusing to wear a school jumper with the new logo on. The reason? He doesn’t like it and “it’s a waste of money”. His dislike of the logo is such he’s happier in hand-me-downs showing the old logo until his leaving day, some 3 years after everyone is meant to be wearing the new version. He is consciously rebelling despite the face that he accepts that the new design is more modern and more appropriate. He even likes the font.
I tried to understand if effective internal stakeholder management would have helped him engage with the new design and not be so resistant to the change (old habits die hard): “They showed us loads of bad logos and I didn’t want any of them”.
Mmm. I’ve heard that one before.
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